Social Media Manager

Role Overview:

As a Social Media Content Manager, you will play a key role in executing the content and brand strategy by creating content that enhances the company's brand image and establishes thought leadership across social platforms.

Key Responsibilities:

• Develop engaging business and brand content for the company’s social media pages.


• Plan, create, and deliver professional social media content (posts, images, videos, reels) with a focus on LinkedIn, Instagram, Facebook, YouTube, TikTok, and X. This involves working with agencies or producing cost-effective assets in-house.


• Support the execution of the social media strategy, aligning with business objectives and leveraging data insights to drive results.


• Identify and act quickly on tactical opportunities for social engagement.


• Collaborate with both internal teams and external partners to source and create impactful content that is consistent across all platforms.


• Innovate with new ideas for delivering brand messaging through social media content.


• Stay current with social media trends and recommend strategies to improve audience engagement. Ongoing training and events will be provided to support your growth.


• Provide expertise in community management to support the inbound social media customer service team when necessary.


• Monitor sentiment on the company’s social platforms and analyze performance.


• Establish detailed reporting on all content produced to ensure continuous optimization and learning.

Requirements:

• Proven experience as a social media professional, either in an agency or in-house.


• Demonstrated ability to manage social media pages for brands and deliver a content calendar in line with a strategic plan.


• Extensive knowledge of platforms such as LinkedIn, Facebook, Instagram, and X, with an awareness of opportunities on TikTok and YouTube.


• Strong creative skills with a passion for producing engaging brand content.


• Ability to express the company’s voice creatively across social channels.


• Proficiency in Adobe Creative Suite, with the ability to handle simple content creation independently.


• Ability to generate innovative ideas to elevate social media content.


• Strong copywriting and editing skills in either French or Dutch, along with proficiency in the other language and English.


• A proactive, hands-on individual with positive energy who thrives on teamwork.


• Experience with analytics tools and social media metrics to measure and drive brand equity.


• Experience in crisis management is a plus.


• Familiarity with agile working methods and collaborative tools like Wrike is a strong advantage.

Soft Skills:

• Creative and innovative thinker.


• Excellent collaboration and communication skills, capable of building consensus around social content.


• Strong organizational and problem-solving abilities.


• Ability to work in a fast-paced environment and react quickly to new opportunities.