Head of Insights & Consulting

Head of Insights & Consulting

About Atomic

We believe that B2B Marketing's new mission should be to make buying easier for buyers. Our global tech clients tell us that their buyers are indifferent at best; and avoidant at worst. We know that’s because buying is difficult, confusing and frustrating. Plus, more often than not, buyers regret the purchase once it’s made. 

All-in-all, it sucks to be a buyer right now. And we think it’s time that changed. So we developed Buyer-Based Marketing. It’s a new methodology for B2B that puts buyer insights front and centre. If we’re going to help buyers buy, we need to understand how they think, feel, and act during the buying process: how they would like buying to happen.

That’s where you come in. We’re looking for a seasoned B2B marketing consultant to help our clients better understand their buyers through actionable insight. We currently work with amazing B2B brands like Salesforce, Slack, Indeed, Workhuman, and Docusign, and we’re growing from there.

About the role

As Head of Insights and Consulting, you’ll lead the charge in developing strategy with clients (current and new). You’ll work alongside our Leadership and Client Services teams, to show clients how our buyer truths and proprietary tools can help them go to market more effectively. 

The Head of Insights and Consulting will lead a team of research and insights specialists. You’ll help them derive, present, and leverage actionable insights that make sense and add value to our senior B2B marketing clients. You will develop a close partnership with them, establishing deep knowledge of their business and buyers. They’ll see you as a trusted advisor.

We’ve established a methodology with specific tools and frameworks, but it’ll be your job to put them to use, and to build upon them. You’ll bring clients on the journey, making sure the insights we present are robust, easy to understand and actionable. You’ll help clients understand how insights can impact their existing marketing plans and strategies. And of course, you’ll develop new and refined messages, content, and experiences that will engage the target buyer.

Key responsibilities

Lead Atomic’s Buyer-Based Marketing practice; developing new ways to derive, present and leverage actionable qualitative insights into B2B buyers.

• Take research and develop powerful buyer insights and campaign propositions that enable our tech clients to get competitive advantage.

• Consult with clients on developing buyer-centric campaigns, go-to-market strategies, and experiences that deliver business results. 


• Become a trusted advisor to clients, building long-term relationships, acting as an ally
  to our Client Services teams.


• Lead client enablement workshops to immerse marketers in buyer insight, and co-create buyer-centric propositions, tactics, and experiences.


• Translate buyer insights into tangible outcomes such as value propositions,
  messaging houses, buyer journey maps, campaign plans, etc.


• Support the Client Services team in developing ideas and proposals that help grow
  our business organically, capitalising on opportunities with existing clients.


• Develop and refine our Buyer-Based Marketing capability including the creation
  of tools, codified methodologies, and frameworks for best practice.

About you

This important role will suit someone experienced and passionate about B2B marketing and where it's going. Buyer-Based Marketing is a new proposition and you’ll have the opportunity to shape our approach based on your knowledge of the B2B marketing mix and technology brands in particular. 

The characteristics below indicate a good fit: 

• At least 10 years in a B2B marketing/advertising, marketing research, or consultancy business, providing client consultancy and strategic marketing input. You may have been a planner, a strategist, a researcher or a consultant.


• Thorough knowledge and experience in developing marketing strategies, value propositions, and campaign plans.


• Deep experience with the latest B2B marketing strategies and demand programmes in a B2B environment, including Account Based Marketing (ABM), industry campaigns, content marketing, demand, and lead generation efforts.


• Impressive consultative skills with an ability to clearly articulate a point of view on complex or innovative topics, lead workshops, and run stakeholder interviews.


• Deep knowledge of the tech industry, particularly ‘Big Tech’. 

What we Provide 

• A fantastic opportunity to join one of Ireland's most exciting scale-up companies


• Competitive salary
  


• A versatile hybrid working model


• Learning & knowledge share from the team around you


• Health Insurance


• Learning & Development support


• Culture Club with a focus on social, learning & wellness activities


• Chance to work in a dynamic fun environment

If you think this opportunity is for you apply today!

Atomic is an equal opportunity employer. Individuals seeking employment at Atomic are considered without regard to race, colour, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law

Please refrain from approaching Atomic team members about this role directly through LinkedIn, as we value a more formal application process.