RO: Shopping Center Marketing Manager (Sibiu)

Our client is a well-established international investor and operator in the commercial real estate sector, with an international portfolio of diverse retail asset. Their mission is to develop and manage high-performing, customer-focused shopping destinations that bring value to both visitors and tenants.

The company is currently looking for a Marketing Manager to lead integrated marketing efforts across two well-established retail destinations in the region, both playing a key role in local consumer engagement. This position offers a rare opportunity to shape performance across distinct shopping formats with different rhythms, profiles, and customer dynamics.

Shopping Center Marketing Manager
Location: Sibiu, Romania – office-based (multi-site role)
RO/2505/SCMM

Key Scope of Activities Will Include (but Are Not Restricted To):

• Retail & Visitor Engagement: Develop and implement localized strategies to increase footfall, optimize dwell time, and improve overall customer experience, driving measurable tenant success.
  
• Campaign Planning & Execution: Plan, execute, and evaluate multi-channel marketing campaigns (in-mall, digital, OOH, PR) in line with commercial goals and shopper behavior.
  
• Annual Events Calendar Management: Build and coordinate the marketing and events calendar across both properties, ensuring strong execution, brand alignment, and post-event analysis.
  
• Tenant Collaboration: Work closely with tenants on joint marketing activations and ensure alignment between center-wide campaigns and individual store promotions.
  
• Short-Term Leasing & Activations: Manage the commercial process around short-term activations and promotional spaces, from drafting contracts to logistical implementation.
  
• Budgeting & ROI Monitoring: Oversee marketing income and expenditure, manage budgets, and track performance metrics, ensuring accountability and marketing impact.
  
• Agency & Stakeholder Management: Liaise with external agencies, service providers, and internal teams to ensure brand consistency, smooth operations, and campaign excellence.
  
• Consumer Trends & Market Insights: Keep a close eye on retail trends, market benchmarks, and shopper insights to inform strategy and ensure continued relevance.
  

Ideal Candidate Profile

• Education: Bachelor’s degree or higher in Marketing, Communications, Commerce, or a related B2C field.
  
• Experience:
  
• Minimum 5 years of experience in marketing, sales, or B2C commerce;
  
• Prior exposure to retail marketing, shopping centers, or commercial campaigns is a strong asset;
  
• Open to senior-level B2C marketers with proven experience in managing campaigns and willingness to learn the retail property sector.
  
• Key Competencies:
  
• Demonstrated ability to coordinate and deliver complex projects involving multiple stakeholders;
  
• Familiarity with consumer dynamics in Sibiu or surrounding areas is a plus;
  
• Excellent planning, execution, and stakeholder communication skills;
  
• Comfortable with setting and tracking KPIs, working analytically, and reporting results;
  
• Hands-on, organized, and adaptable mindset;
  
• Proficient in MS Office (Excel, PowerPoint, Word);
  
• Native Romanian, fluent in English (written and spoken).
  

• Manage marketing strategy and execution for top regional shopping centers, each with a unique profile and role in the community;
  
• Join a reputable real estate investor with a strong international presence and a people-oriented culture;
  
• Lead a wide variety of brand activations, local campaigns, and consumer engagement projects;
  
• Competitive compensation and benefits:
  
• Net monthly salary: 8,000–8,500 RON;
  
• Meal vouchers, private health subscription, gym membership, and other benefits;
  
• Immediate start available.
  

If you're a strategic, results-driven marketer who thrives in dynamic, consumer-focused environments, we’d love to hear from you.